Magazine Cover Wrap Campaign
360° Digital Targeting Extension

For literally pennies you can extend the lifespan of your existing cover wrap campaigns for an extra 90 days by discovering users as they search the web or browse across their favorite professional and personal social media networks. Prime your most-valued users before, during, and after each campaign drops for truly integrated direct PRINT+DIGITAL strategy.

Stop Advertising. Start Prospecting.

Cover Wrap DIGITAL RETARGETING and DIGITAL PROSPECTING connects your target list via your
cover wrap marketing campaign into a powerful algorithm that analyzes digital signals from billions
of user profiles. In doing so, you discover potential customers who not only look like your current
customers, but also act like them, and … they’re great new prospects for your business’ acceleration.

How Digital Retargeting & Prospecting Works

Reach your customers across any device, browser, or app with access to over 500 ad exchanges, including native ad inventory like LinkedIn, Google, Facebook, Instagram, Twitter and even Pinterest.

1.2+ Billion Digital Prospects

We use a powerful programmatic advertising platform driven by an artificial intelligence core that tracks the online behavior of our customer target list during your cover wrap campaign. We then find other users that match the digital profile of your target customer list and we serve personalized ads specifically to these new prospects discovered.

Decrease Advertising Costs for Current Customer Touch Points

For literal pennies you can extend the lifespan of your existing cover wrap campaigns for an extra 90 days by adding the retargeting or prime your most-valued users before a cover wrap campaign begins with our retargeting ad offerings.

How does prospecting work?

Prospecting campaigns are powered by large, robust data sets of customer behavior tied to specific customer outcomes allowing us create predictive models around customer “intent”. Collected from online publishing partner sites, social media networks, or advertiser sites, these many data sources are analyzed by an artificial intelligence system to identify potential customers most likely to engage with your brand.

Metrics for Customer Acquisition

Digital prospecting with your cover wrap campaign works as a customer-acquisition solution because it eliminates guesswork. Instead of relying on the advertiser to manually set demographic, contextual, or placement targeting, our prospecting solutions use machine learning algorithms to serve ads to probable customers that match the behavior of the database used for the cover wrap campaign.

Marketing Knowledge
PLUS Machine Learning

Prospecting campaigns can also use behavioral targeting (i.e., targeting based on browsing and shopping actions, or information download actions, etc.) to automatically pinpoint the audiences most likely to convert. Usually systems this advanced require lots of time and money to get up and running properly. Audience Innovation’s database support services will help you get you streamline this process, saving you thousands of dollars on advertising spend while getting you the performance you need, faster.

120% higher click-through rate (CTR) and serve 32% more impressions.

Social networks give brands a direct line to engaged consumers. Retargeting on social gives you access to some of the largest audiences online and lets you take advantage of native tools—such as shares, likes, and comments—to expand the reach of your cover wrap messaging.

With mobile retargeting, advertisers can retarget desktop visitors as they browse across social networks on their mobile devices, or retarget mobile site visitors as they move to desktop computers to research larger purchases.

Mobile has become an integral part of the marketing experience at every stage of the purchase funnel—from researching products and brands and comparing reviews through to completing purchases and sharing with friends.