With any direct-to-recipient campaign, the inside front cover ‘message’ is THE most critical element for response.
Messages over time from your CEO, or company executive on inside front cover – thought leadership updates. Creative does not need to be a ‘formal’ letter, though the personal update from a company executive is most effective. Content should always include the executive’s photo, title and signature, so it’s personally engaged.
As an example, we’ve learned a great deal about the most effective creative development for various targets, and – as a boutique agency – we’re constantly vigilant with our client and agency partners, always suggesting what’s best and smartest, and you can accept our recommendations or not – without hesitation.