Deliver IMPACT
with hyper-targeted
Magazine Cover Wrap
Marketing Solutions

Precision non-traditional direct marketing using any one of our
400+ premier magazine partners generates powerful results.
Elevate your brand and get your customized messaging delivered
via precision hyper-targeting and robust co-branded content.

Who It Works ForWhy It Works
IMPRESSIVE CALL-TO-ACTION RESULTS

What is
Cover Wrap
Marketing?

The cover wrap mechanism places your company’s ‘brochure’ around a well-known and well-respected premier content partner and, creates an engaging brand experience for your most vital targets. Our hyper-targeted solutions deliver call-to-action options via a series of ongoing touch points, only reaching the exact targets most vital to your brand.







OUR DATABASE YIELDS ZERO WASTE

100% Reach

Utilizing your database, and/or one we build for you, our precision targeting delivers zero wasted dollars, and near-perfect 100% reach of your exact targets.

FRONT COVER MESSAGING IMPACT

90%+ Awareness

Engaging co-branded front cover design, combined with multi-page creative, delivers engaging messaging to your most vital and important target audiences.
IMPRESSIVE READERSHIP SCORES

80%+ Readership

Co-branded content PLUS, compelling front cover wrap creative design, fosters highly reliable and deeply engaged readership and strong call-to-action stats.

UNPARALLELLED TARGET ENGAGEMENT

50%+ Call-to-Action Response Rate

Precision hyper-targeted touch points, aligned with one of our 400+ premier content partners, delivers dramatic marketing ROI and, it’s an effective mechanism to engage your most vital targets for lead generation and, to build reliable customer loyalty and sales.

Why It Works

Cover wraps cut the clutter of digital overwhelm and deliver direct messaging with robust and valuable billboard impact. The effect of bold co-branded content, plus ongoing multi-page touch points, creates a receptive engagement each time it’s delivered to your most vital target’s office or home.
Staying visibly in front of your most valued customers is what cultivates critical relationships. Our campaigns will predispose your targets to take action, and to be receptive to your sales efforts. High-impact print plus digital, deployed in tandem, results in the greatest impact and most efficient investment.

Magazine Cover Wrap Marketing for Your Retail Geo/Demo Consumers

When targeting retail ‘geo/demo’ consumers, magazine cover wrap marketing is a proven solution that ‘cover wraps’ your advertising around a well-known national magazine, and delivers it to exact out-of-home locations matching your target by geo/demo and other filters. Choose from any of our 110+ networks, or we’ll build a network for exact parameters.


+30 Pre-Built Networks

You get the flexibility of choosing an entire network exclusively, or any component for your exact footprint, in any combination of geo/demo filters to align the most efficient and economical campaign, for national, regional or local markets.

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The Right Touchpoint

According to MPA research, out-of-home magazine readership is now greater than in-home reading, which only makes these campaigns even more ideal. There’s a great deal of additional research via MPA and other sources, which validate campaigns.

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Broad Reach

Earn on-site interaction via public locations like doctors, dentists, veterinarians, spas, salons, barber shops, automotive dealers, auto service centers, fitness facilities and, even tattoo parlors.

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Precise Targeting

Optimize location-based branding by engaging shoppers where they purchase, or any GPS targeting. Choose from our 1.5M+ out-of-home locations to hyper-target any exact consumer audience for precise OOH engagement.

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How It Works




1


SELECT YOUR TARGET & MAGAZINE
We work with you, we develop a database of customers and/or prospects matched to your exact parameters and then, you select any one of our 400+ magazine partners to co-brand your message.

2


PERSONAL ANNOUNCEMENT LETTER
Each campaign launches with a personal announcement from your company to each of your recipients. As a result, they’re receptive to your gesture and the impact delivers a powerful and positive response.

3


REPURPOSED COVER WRAP CONTENT
No need to produce new creative, simply repurpose existing content in a cover wrap format and we handle all details, including printing, binding, and content distribution in 4-page, 6-page or any custom design.

4


DIGITAL TARGETING EXTENSION OPTIONS
Extend the reach of your cover wrap campaign to your target online with a digital component that amplifies your message and increases your branded exposure and targeted call-to-action.


5


PRESS GO and MEASURE YOUR CAMPAIGN’S RESULTS
Campaigns are placed in-market for 12, 6 or 3 months (or any custom timeframe). You’ll also receive a custom response survey (with analytics) to measure target impact and to share in your internal marketing reports – added to your own internal analytics.
Our Clients Return to Us Repeatedly

Client Testimonials

When client retention is 70% annually, and 90% for client-life, we know our clients are achieving results. Simple solutions PLUS adept results equals profound engagement that our client/agency partners rely upon – over and over again.

VP, Marketing Manager

CONVENTION & VISITORS BUREAU

We target meeting & convention planners, and we love working with Audience Innovation.  They are on top of things, deliver impeccable service, attention to detail, and their campaigns are always tailored to our exact needs without extra expenses.


We’ve already started our campaign this year, and we always include Audience Innovation cover wraps.

We’re very pleased with the positive response we receive from corporate customers. This marketing tool continuously builds existing sales relationships with consistent on-going messages and well-respected content like Fast Company.



Chief Marketing Officer

TRADE MANUFACTURER


SVP, Marketing Director

FINANCIAL SERVICES

I’ve worked with Paul Kostial for nearly 20 years. He’s delightful, responsive, resourceful and highly-focused. Paul has assembled a team of experts who consistently deliver impressive campaign results.

My experience has proven that Audience Innovation delivers expert and robust marketing tools for clients to engage their most vital B2B and trade targets, and assisting our sales team’s most vital assets.


June 8, 2015

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July 22, 2015

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@CoverWrapExpert – 1 week

“There is Only One Way to Avoid Criticism: Do Nothing, Say Nothing & Be Nothing” — Aristotle

@CoverWrapExpert – 3 weeks

Audience + Innovation = Direct Marketing RESULTS!! We’ll be sharing lots more soon, even more now with PLUS Digital…

@CoverWrapExpert – 3 weeks

MARKETING: Remember, subtle is everything. Louder isn’t always the answer 😘

@CoverWrapExpert – 3 weeks

Happy J4th y’all 🇺🇸🌟🇺🇸🌟🇺🇸 Casa De Kostial

@CoverWrapExpert – 4 weeks

These are who get the bonus points in my world!!! So kudos to YOUU, those who cause bold results…