Deliver IMPACT with hyper-targeted
Magazine Cover Wrap Marketing Solutions

Precision non-traditional direct marketing using any one of our
400+ premier magazine partners generates powerful results.
Elevate your brand and get your customized messaging delivered
via precision hyper-targeting and robust co-branded content.

Who It Works ForWhy It Works
IMPRESSIVE CALL-TO-ACTION RESULTS

What is
Cover Wrap
Marketing?

The cover wrap mechanism places your company’s ‘brochure’ around a well-known and well-respected premier content partner and, creates an engaging brand experience for your most vital targets. Our hyper-targeted solutions deliver call-to-action options via a series of ongoing touch points, only reaching the exact targets most vital to your brand.







OUR DATABASE YIELDS ZERO WASTE

100% Reach

Utilizing your database, and/or one we build for you, our precision targeting delivers zero wasted dollars, and near-perfect 100% reach of your exact targets.

FRONT COVER MESSAGING IMPACT

90%+ Awareness

Engaging co-branded front cover design, combined with multi-page creative, delivers engaging messaging to your most vital and important target audiences.
IMPRESSIVE READERSHIP SCORES

80%+ Readership

Co-branded content PLUS, compelling front cover wrap creative design, fosters highly reliable and deeply engaged readership and strong call-to-action stats.

UNPARALLELLED TARGET ENGAGEMENT

50%+ Call-to-Action Response Rate

Precision hyper-targeted touch points, aligned with one of our 400+ premier content partners, delivers dramatic marketing ROI and, it’s an effective mechanism to engage your most vital targets for lead generation and, to build reliable customer loyalty and sales.

Why It Works

Cover wraps cut the clutter of digital overwhelm and deliver direct messaging with robust and valuable billboard impact. The effect of bold co-branded content, plus ongoing multi-page touch points, creates a receptive engagement each time it’s delivered to your most vital target’s office or home.
Staying visibly in front of your most valued customers is what cultivates critical relationships. Our campaigns will predispose your targets to take action, and to be receptive to your sales efforts. High-impact print plus digital, deployed in tandem, results in the greatest impact and most efficient investment.

IMPACT Proven for Four Target Audiences

Proven over decades, and even more so today, four key targets are well-positioned for magazine cover wrap solutions and, we have more than 500+ campaigns that validate client’s long-term success. Our simple activation process fulfills your campaign roadmap, delivering high-quality touch points to any exact targets when you want to reach them most, adding value to your brand via customer-loyalty.


Business-to-Business

Clutter-bust the saturation of digital marketing with direct-marketing to reach any B2B target in-office using your CRM/database of key customer, trade, or channel partners, and/or we’ll curate a prospect B2B database for you.

Learn More About Business


Pharmaceutical Rx

Engage and educate patients in any point-of-care waiting rooms, matched to your exact physician network. Choose from our 50+ cultivated networks, or we’ll build your exact footprint, based on your parameters.

Learn More About Pharma

Affluent Consumers

Deliver your cultivated direct messages to any affluent customer in-home targets via a premiere magazine to build relationships, create high lifetime value and generate in-bound sales inquiries for your products/services.

Learn More About Luxury

Retail Consumers

Optimize location-based branding by engaging shoppers where they purchase, or any GPS targeting. Choose from our 1.5M+ out-of-home locations to hyper-target any exact consumer audience for precise OOH engagement.

Learn More About Out-Of-Home

How It Works




1


SELECT YOUR TARGET & MAGAZINE
We work with you, we develop a database of customers and/or prospects matched to your exact parameters and then, you select any one of our 400+ magazine partners to co-brand your message.

2


PERSONAL ANNOUNCEMENT LETTER
Each campaign launches with a personal announcement from your company to each of your recipients. As a result, they’re receptive to your gesture and the impact delivers a powerful and positive response.

3


REPURPOSED COVER WRAP CONTENT
No need to produce new creative, simply repurpose existing content in a cover wrap format and we handle all details, including printing, binding, and content distribution in 4-page, 6-page or any custom design.

4


DIGITAL TARGETING EXTENSION OPTIONS
Extend the reach of your cover wrap campaign to your target online with a digital component that amplifies your message and increases your branded exposure and targeted call-to-action.


5


PRESS GO and MEASURE YOUR CAMPAIGN’S RESULTS
Campaigns are placed in-market for 12, 6 or 3 months (or any custom timeframe). You’ll also receive a custom response survey (with analytics) to measure target impact and to share in your internal marketing reports – added to your own internal analytics.
Our Clients Return to Us Repeatedly

Client Testimonials

When client retention is 70% annually, and 90% for client-life, we know our clients are achieving results. Simple solutions PLUS adept results equals profound engagement that our client/agency partners rely upon – over and over again.

VP, Marketing Manager

CONVENTION & VISITORS BUREAU

We target meeting & convention planners, and we love working with Audience Innovation.  They are on top of things, deliver impeccable service, attention to detail, and their campaigns are always tailored to our exact needs without extra expenses.


We’ve already started our campaign this year, and we always include Audience Innovation cover wraps.

We’re very pleased with the positive response we receive from corporate customers. This marketing tool continuously builds existing sales relationships with consistent on-going messages and well-respected content like Fast Company.



Chief Marketing Officer

TRADE MANUFACTURER


SVP, Marketing Director

FINANCIAL SERVICES

I’ve worked with Paul Kostial for nearly 20 years. He’s delightful, responsive, resourceful and highly-focused. Paul has assembled a team of experts who consistently deliver impressive campaign results.

My experience has proven that Audience Innovation delivers expert and robust marketing tools for clients to engage their most vital B2B and trade targets, and assisting our sales team’s most vital assets.


June 8, 2015

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July 22, 2015

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@CoverWrapExpert – 3 days

FASCINATING: “Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found…

@CoverWrapExpert – 4 days

SAT 11/18 330p ET — One of our small business marketing leaders, Shawn Hiner, is the featured…

@CoverWrapExpert – 5 days

This isn’t especially great news … SOURCE: Harvard Business Review

@CoverWrapExpert – 5 days

If LinkedIn works properly, it is your Rolodex. Which is, oddly, also great news. Funny how that works (kinda, almost) ☝🏻